JENNIFER SCHOOLCRAFT – PRAVANA ARTISTIC EDUCATOR
What inspires you?
I am inspired by a lot of things! I love graffiti, sounds and shapes…and I love metal and gritty rundown structures.
When did you decide you would like to be a stylist?
I was in about my 3rd year of college when I realized I was spending more time doing hair for my friends than going to school. It seemed like the right path for me…I just had more interest in looks - and less with books!
What are your favorite Pravana products?
My favorite products are definitely Intense Therapy Leave-in Treatment and DETAIL Shine and Define Polish. They are consistently my go-to products. I can do just about anything as long as I
What are your favorite ChromaSilk colors to work with?
My favorite ChromaSilk colors are 7.40, 4.20, 5.45 - and ALL of the VIVIDS! I just love the intensity
and depth of the colors, not to mention they even helped me get a published feature in Modern Salon!
What celebrity would you LOVE to have as a client?
I would absolutely love to have Emma Stone as a client because she looks so great in my favorite ChromaSilk colors, 7.4, 7.44, and 7.40. I would also choose Katy Perry because I'd love to do a vivid of my own imagination on her entire head!
What is the best part of working in the beauty industry?
The best part of this industry is the endless opportunities that are available. Not only do you help people look and feel better, but you can go so far in this industry if you have the right people to help point you in the right direction! Thankfully I have a wonderful co-worker, James White who turned me on to Pravana Products and was one of many people who encouraged me to become part of the Pravana Family! It's been a great experience so far and I can't wait for what's to come!
My inspiration for this shoot was to show beauty in ways that are beyond the norm. My models both had a lot of tattoos, one is a Roller Derby Girl, and the other is heavier set. I personally find them both to be not only unique, but also very beautiful in their own way! I chose the location for similar reasons. To the naked eye it is a just a dirty alleyway, but when you photograph the unique brick walls and doors they turn out very beautiful!
For my blonde model, Jenny I created several different shades of purple using ChromaSilk VIVIDS and Silk Degrees Shine Treatment. To style, I used Super Shape Hair Spray and DETAIL Shine and Define Polish to hold the hair in place and give it a smooth, shiny appearance. For Erin, my brunette model I used Elevate Botanical Root Boost to give the hair height and bounce, and Curves Curl Enhancer to hold curl in her naturally straight hair. To hold the style in place, I finished off the look with Super Shape Hair Spray.
My model Shannon really inspired me for this shoot. She had such a unique face that reminded me of the Victorian Era. I could imagine her in a high collared dress, but being that she was 13 years old and I didn't have access to those types of clothes, I gave her what was my take on a simple Victorian-inspired hairstyle!
For the braids I used DETAIL Define and Shine Polish to create shine and hold loose hairs in place.
Formula A: Pravana ChromaSilk 1oz 5.5 + 1/2oz 5.6 with 1 ¾oz Zero Lift Developer
Formula B: Pravana ChromaSilk 1oz 7.40 + 3/4oz 7.44 + ¼oz 7.63 with 3oz 10 Vol Developer
Formula C: Pravana Pure Light Power Lightener 1oz powder to 3oz 20 Vol Developer
Formula D: Pravana VIVIDS Yellow, Orange and Red
Step 1: From the nape to the occipital, apply Formula A. Then,apply Formula B from the occipital
to the fringe. Process according to instructions, and shampoo.
Step 2: On towel-dried hair, create a halo section off the hairline from the fringe to the crown
around where the client typically parts her hair – this may be off center.
Step 3: Prelighten slices about ¼ inch to 1 inch apart using Formula C. Process to a Level 7 in
areas where red and orange will be placed, process to a Level 9 in areas where yellow will be
Step 4: Starting at the fringe, stagger the placement of Pravana VIVIDS Yellow, Orange and Red
from Formula D, using more Yellow at the front, more Red at the back.